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Tech islands in the sun
Introduction
Client
Android
Project
Android Avenue 2025
Sector
Brand Activation, B2B, B2C
Challenge
Over the years, our Android Avenue outdoor stand at MWC in Barcelona has become a must-see feature of the world’s biggest mobile industry event; it has consistently pushed the boundaries of experiential design and interactive demos.
Our mission in 2025 was to ensure that our 216m-long exhibition space showcased the latest Google AI innovations on the world’s most-used operating system, while unveiling Android’s refreshed branding.
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Solution
In 2025, Gemini was at the core of all that Google had on show.
View Project
Cookies &
Cream
It was incorporated in the “Home” zone of the stand, where visitors were shown how to use Gemini Live on tablet and mobile and to watch a fun “whodunnit” demo. In our Kitchen, attendees used a live version of Searchable Home to solve mysteries, including finding out who had stolen a missing cookie from the countertop. They then discovered how “Help Me Create” can set up automations easily.
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